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The website rumenitaxi.com has the following on the web page, "Rumeni taxi že vrsto let nudi v Ljubljani prijazno, pošteno in zaupanja vredno taksi storitev." I analyzed that the webpage also said " Naši začetki segajo v leto 2002, ko sta po ljubljanskih ulicah zapeljala prva dva rumena taksija, vozniki in voznice pa smo kljub številni konkurenci dokazali, da smo na pravi poti." They also stated " Jeseni 2011 je po večletnem neutrudnem delu naše podjetje zapustila njegova ustanoviteljica - Vlasta Hojan. Hvaležni smo ji za vse kar je storila na tem področju, hkrati pa smo se zavezali, da bomo nadaljevali njeno pot." The meta header had Taksi as the first search term. This keyword was followed by Taxi, Rumeni, and Ljubljana which isn't as important as Taksi. The other words they used was Avto-taxi. Avto-taksi is also included but might not be viewed by search engines.